Adobe and Microsoft, Bringing Together Marketing and Sales

Published on by Dan KlcoPicture of Me Dan Klco

At the recent Adobe Symposium in Chicago, I had the chance to attend a presentation by Dr. Cedric D Alford. Dr. Alford is leading the go to market strategy for the Adobe-Microsoft partnership. To this point, I have to admit, I've struggled to see how these two industry giants benefit from a partnership, even though they do have somewhat complementary portfolios.     Why Adobe + Microsoft?   Luckily, Dr. Alford managed to distill it down to a simple value proposition: Adobe and Microsoft are bringing together Marketing and Sales. Adobe is the leader in marketing platforms via the Adobe Creative and Marketing Clouds. Microsoft's Dynamics and PowerBI are industry leading tools for sales organizations. By bringing these two platforms together, Adobe and Microsoft are stronger than either are on their own.     Step 1: Clouds Converge   Now that we get the intent, how do we make that...

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