Analytics: the Rise of Customer Intelligence

Published on by Dan KlcoPicture of Me Dan Klco

Recently, I had the opportunity to attend the Adobe Analytics Partner Café in Chicago. This awesome event was a gathering of fellow Adobe Analytics practitioners and partners to hear directly from Adobe about the roadmap of the Adobe Analytics Cloud, get insights into and network with other experts.   2018: The Year of Customer Intelligence   The primary trend from the Café is the convergence of Digital Analytics and Business Intelligence. This convergence centers around Customer Intelligence which combines the insights and business value of Business Intelligence with the speed of Digital Analytics.     In 2018, Adobe is focusing on building capabilities in the Adobe Analytics Cloud to enable users to develop Customer Intelligence. This will drive significantly more value for Adobe customers from the same data they already capture in the Adobe Analytics Cloud.   Digital Analytics + Business Intelligence   To make Customer Intelligence a reality for its customers,...