3 Solutions For Success With Globalized Content Strategy

Published on by Dan KlcoPicture of Me Dan Klco

    Implementing Experience Management solutions for global organizations involves particular challenges. The complexity of maintenance and cost of translating a large content repository increases several fold when it must be reproduced across multiple regions and languages.   Most organizations take one of two approaches to supporting multi-lingual content.   Translate Everything Decentralized Translations   To understand what's is the best approach for a solution, let's understand each the costs and benefits of each approach.     Translate Everything   This approach relies on centralizing the governance and management of content and translation with a content master which is translated mostly or completely verbatim to multiple languages. This approach best fits organizations with strong central governance and systems.   Translating from a content master makes it significantly easier to keep content in sync and present a constant brand and voice, but it comes at a cost. Centralizing governance removes the flexibility...