Understanding a user's location is a critical piece of information for delivering relevant experiences. Geolocation, however, is usually more complex than initially anticipated. It can be difficult to implement accurately and if the Experience isn't thought out carefully, can be disorienting. Before embarking on a creating a Geolocated experience, you should understand the experience being created, understand the requirements you need to solve and have an understanding of the technologies at your disposal.
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I work as the Adobe Digital Marketing Solution Lead at Perficient