Adobe Analytics Release: Attribution IQ, Visit Duration and More!Published on by Dan Klco
Last week, Adobe rolled out the latest updates to Adobe Analytics, this release includes some huge new features which will drastically help analysts report on meaningful insights using the wealth of data in Adobe Analytics. Attribution IQ The paramount feature is Attribution IQ. Attribution IQ allows marketers to select and compare different attribution models to determine the model that best represents their attribution channels. This new flexibility allows marketers and analysts to gather sophisticated insights into the performance of different marketing channels.