Relaunching or migrating a website is an intensive process and it's very easy for small issues to slip through the cracks. Especially when teams either lack institutional knowledge, are gapped on critical skills or are working against an aggressive timeline. Here are some things to watch out for I've seen observing and being involved in several dozen migrations over the course of my career. Get the Experience Right The most critical part of relaunching or migrating an experience is the experience itself.