Progress, far from consisting in change, depends on retentiveness. When change is absolute there remains no being to improve and no direction is set for possible improvement: and when experience is not retained [...] infancy is perpetual. Those who cannot remember the past are condemned to repeat it. George Santayana To understand where we are going in Web Content Management, we must first understand how we got to where we are now. Let's embark on a semi-accurate and mildly satirical journey through the history of Web Content Management.