During the AEM Rockstar session at Adobe Summit, I had a chance to talk about Digital Marketing DataLayers in AEM. I discussed how this important design pattern can help simplify Adobe Experience Manager and Adobe Marketing Cloud integrations, and introduced AEM DataLayer, a new Open Source library for creating DataLayers in AEM. I was thrilled to be awarded first prize for my presentation and would like to share some more with information with you about how to use the AEM DataLayer library on your project. Step 1: Identifying Data to Track In my talk, I discussed analyzing designs in the discovery phase, to identify what data you might need to capture for Digital Marketing. It is important to focus on the might rather than the need to ensure that your DataLayer will not require significant changes during the course of the implementation. Given the page above,...
I'm based out of Cincinnati, OH
I work as the Adobe Digital Marketing Technical Director at Perficient