Highlight of Adobe Summit Day 1: Attribution IQ

Published on by Dan KlcoPicture of Me Dan Klco

Adobe Summit kicked off with a bang with the General Session this morning! Shantanu Narayen and Brad Rencher elaborated Adobe's vision for building an ecosystem for Experience Makers. Adobe's vision for the Experience System of Record is a tremendous goal for every experience-driven organization to strive to achieve. The combination of Content and Data is a theme Adobe had discussed last year at Summit, but they are refining the vision and bringing more practical tools and insights to enable customers to deliver on the promise.